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Smarter Facebook Ads

  • Welcome and Strategy
    • Welcome and Course Overview
    • Facebook Ads Strategy
  • Get Set Up And Ready To Go
    • What’s Covered In The Get Set Up Section
    • Your Facebook Ad Account and the Business Manager
    • Your Baseline Metrics
    • Set Up Checklist
  • Audiences – Find Your People
    • What’s Covered In The Audiences Section
    • Targeting
    • Audience Types
    • Build Essential Audiences
    • Booster Lesson: Supercharged Audiences
    • Booster Lesson: Audience Pitfalls
  • Plan Your Ads
    • What’s Covered In The Plan Your Ads Section 
    • Facebook Ad Structure
    • Facebook Ad Copywriting
    • Booster Lesson: Ad Components & Ad Design
    • Booster Lesson: Finding Your Way Around The Ads Manager
  • Build Your Ads
    • What’s Covered In The Build Section
    • Post Engagement Ad
    • Website Traffic Ad
    • Retarget Reach Ad 
    • Offer Conversion Ad
    • Booster Lesson: Lead-Magnet Conversion Ad
    • Booster Lesson: Bonus Ads To Consider
  • Monitor Your Ads
    • What’s Covered In The Monitoring Section
    • Metrics
    • Kill, Keep or Scale
    • Tweaking
    • Booster Lesson: Ads Reporting
    • Booster Lesson: Ad Costs Knowledge
  • Booster Section: Ninja Level Facebook Advertising
    • What’s Covered In The Ad Ninja Section
    • Ninja Audiences
    • Ninja Ad Creative
    • Ninja Split Testing
    • Ninja Return On Investment
  • BONUS: Facebook Ad Templates
    • Templates & Instructions