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THE DREADED ABOUT PAGE & THE ART OF COPYWRITING

Most photographers hate talking about themselves, but there is one simple secret to writing copy for your website that will make your clients fall in love with you and your work at first click. What’s the secret? Your website isn’t actually about you – it’s all about them.

This lesson reveals the most common mistakes made when writing the dreaded bio page, as well as showing you how to tell a compelling story with your images and your words, that will make potential clients connect with you immediately and understand why you are the right person to work with.

TOP TIPS

  • Divide your website content into 4 stages – arrival, information, evidence, action.
  • Try to truly put yourself in the shoes of your website visitors. How can you answer any concerns they might have?
  • Don’t start by diving straight into long-form copywriting. A blank page is daunting!
  • Create headings based on the information you need to include and add bullet points to each heading.
  • Expand your bullet points into paragraphs.
  • Allocate your block of information to pages last.

LINKS & DOWNLOADS

  • YOUR COURSE