CREATING KILLER COPY
Not a writer? Don’t panic. Our top tips and simple bullet point system will help you create copy that connects with your ideal clients. If you’re a creative and you hate talking about yourself, this lesson will really help you. Also includes top tips on how NOT to write your killer About page!
- Build your site around your copy
- Make your text scannable
- Use relevant subheadings, highlighted keywords and bulleted list and quotes to break up copy
- Don’t just tell your story. Think about how you can create a genuine connection with your visitors.
- Use a bullet point system to originate your copy. Don’t just start with a blank page.
BONUS CONTENT: TOP TIPS FROM PROFESSIONAL COPYWRITER, COPY KAT CREATIVE
Kathryn Bellamy knows how to make your brand’s content all warm and sparkly. A writer with six years brand copywriting experience behind her, Kathryn has contributed to a range of brands including Ted Baker, Loaf and, somewhat incongruously, Waitrose. A Herefordshire girl born and bred, she now lives in London and seemingly spends her weekends as a semi-professional bridesmaid (that’s your late twenties for you). She happily works with small creative businesses.