Select Page

CREATING KILLER COPY

Not a writer? Don’t panic. Our top tips and simple bullet point system will help you create copy that connects with your ideal clients. If you’re a creative and you hate talking about yourself, this lesson will really help you. Also includes top tips on how NOT to write your killer About page!

TOP TIPS

  • Build your site around your copy
  • Make your text scannable
  • Use relevant subheadings, highlighted keywords and bulleted list and quotes to break up copy
  • Don’t just tell your story. Think about how you can create a genuine connection with your visitors.
  • Use a bullet point system to originate your copy. Don’t just start with a blank page.

BONUS CONTENT: TOP TIPS FROM PROFESSIONAL COPYWRITER, COPY KAT CREATIVE

Kathryn Bellamy knows how to make your brand’s content all warm and sparkly. A writer with six years brand copywriting experience behind her, Kathryn has contributed to a range of brands including Ted Baker, Loaf and, somewhat incongruously, Waitrose. A Herefordshire girl born and bred, she now lives in London and seemingly spends her weekends as a semi-professional bridesmaid (that’s your late twenties for you). She happily works with small creative businesses.

www.copykatcreative.co.uk

  • YOUR COURSE