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GETTING TO KNOW YOUR IDEAL CLIENT

Do you know what your ideal client will be hoping to see when they land on your home page? Dive into the psychology behind planning the structure of your website and how you want clients to experience it.

TOP TIPS

  • Divide your website content into 4 stages – arrival, information, evidence, action.
  • Try to truly put yourself in the shoes of your website visitors. How can you answer any concerns they might have?
  • Don’t start by diving straight into long-form copywriting. A blank page is daunting!
  • Create headings based on the information you need to include and add bullet points to each heading.
  • Expand your bullet points into paragraphs.
  • Allocate your block of information to pages last.